Making sure you have the right CBD product line for your target demographics is key to building a successful brand. In addition to consumers, you'll want to think about B2B sales and potential retailers that want to carry your brand. Having enough SKUs in your product line to support both marketing objectives is pertinent. When it comes to finalizing your product line, it's best to keep in mind what the most popular CBD administration methods are and why people are using these products. So, what are the CBD statistics by method and reason?
CBD Statistics by Method
There are currently two surveys available around 2022 CBD statistics by method data. According to the SingleCare survey, nearly half of CBD users prefer tinctures, topicals, and gummies with a growing segment interested in edibles. See below for the exact statistics reported from their survey:
- 18% - oils/pills (ingestibles)
- 18% - topical sprays
- 17% - CBD edibles
- 13% - vape
- 12% - cleansing products
- 11% - CBD beverages (non-alcoholic)
- 9% - bath products
- 8% - skincare products
- 8% - transdermal patches
- 1% - other (suppositories, etc.)
According to a 2021 Oracle survey, here is the breakdown by method:
- 38% - CBD oils
- 19% - topicals
- 18% - food and beverage
- 15% - flower and vape
- 7% - capsules
CBD Usage Statistics by Reason
The Oracle study also had respondents report the reasoning behind their CBD usage. Here are the statistics:
Why are you using CBD (respondents can choose multiple answers):
- Medical - 23%
- Treating condition - 70%
- GI conditions - 14%
- Side effects support - 11%
- Reducing spend on medications - 5%
- Pain - 58%
- Unwinding - 60%
- Anxiety - 56%
- Relaxation - 22%
- Stress relief - 21%
- General wellness - 48%
- Overall wellness - 32%
- Falling asleep - 31%
- Sleep quality - 10%
- Mood - 5%
- Energy - 1%
- Fitness training - 1%
- Other - 18%
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